Audiences

GAYS & LESBIANS (LGBT)

LGBT consumers are proven to be extremely loyal and interested in staying ahead of the curve. 77% would switch brands to companies with a positive stance towards gays and lesbians especially those companies that support/participate in gay pride festivals and LGBT events. 74% of consumers also consistently upgrade to their favorite product’s latest model/service.

-We reach this loyal community through participation at pride festivals, pride parades, gay film festivals, and through community events and fundraisers like AidsWalks and HRC Dinners, for TV networks wanting to promote relevant programming and for companies wanting to promote their general brand, product or service and in some cases, their gift registries to same sex couples planning their weddings (same sex marriage is currently legal in CT, DC, IA, MA, NH, NY and VT; Civil Unions or Domestic Partnerships are legal in HI (starting 1/12), DE (starting 1/12), IL, NJ, WA, OR, RI, CA and NV.  MD recognizes same sex marriages performed in other states. Additionally, CA has 18,000 legally married same sex couples as the issue is currently debated in the courts).

-Participation at any of these events is also the perfect way for a company to demonstrate its diversity initiatives and potentially find new, diverse hires.

50% of all gay pride events occur during the “official” gay pride month of June – plan accordingly to be sure to get into some of the biggest events of the year! 30% of events occur from July through November. The remaining 20% of events occur March through May.

UPSCALE & AFFLUENT HOUSEHOLDS

Promote your brand directly to people who have the financial stability to make high-end purchasing decisions even in a down economy.

-New car/luxury car manufacturers (Lexus, BMW, Mercedes, etc), luxury resort vacation/tour operators, home appliances, home improvement companies, and more. Promote to attendees at home shows, car shows, flower shows, travel shows, golf, equestrian and similar events.

FOOD & WINE CONNOISSEURS

Promote your brand, product or service at food festivals (“Taste of … ” events), beer festivals, wine tastings and similar events

TEENS & TWEENS

Your opportunity to establish brand and viewing preferences that can last a lifetime. Capitalize on a group with tremendous buying power.

– New product releases, sampling and promotional buzz

– CD release parties, TV series promotion, movie release awareness and celebrity meet and greets

TRAVEL ENTHUSIASTS

-Perfect opportunities for airlines, hotels, cruise lines, car rental agencies, vacation/tour companies, and similar companies to promote to attendees at travel shows and other large consumer events that draw hundreds of thousands of attendees

YOUR TARGET AUDIENCES

-Let us know what groups you want to reach and we will develop a proposal that will outline how we will successfully reach these groups for you at consumer events in the markets you desire